Laos’ scenic beauty and traditional way of life are top tourists draws
VIENTIANE (Vientiane Times/Asia News Network): Tourists are flocking back to Laos now that travel restrictions have been lifted worldwide as the Covid-19 pandemic ceases to hamper leisure activities.
Many people decide to visit Laos after hearing about its charms from their friends or from other travellers they meet by chance while in Thailand or Vietnam. And with most of the comments being positive, many of those who have not yet been to Laos decide to rectify that omission.
Independent travel gives people the opportunity to make choices while on the road, but they largely rely on word of mouth to formulate their itinerary rather than making decisions based on advertising by, in this case, Lao tourism authorities.
The government makes much of its desire to attract more tourists to Laos, but is it spending enough on advertising, with a particular focus on target groups? Laos has so much to offer through its scenic splendours and laidback lifestyle.
Laos has so much to offer through its scenic splendours and laidback lifestyle
If the government wants to bolster the tourism industry, it should invest in targeted campaigns. Large numbers of tourists spend time in Vietnam and Thailand, but these are not accidental visits and are well planned. The many attractions of these countries are widely advertised and well known around the world.
Next year, the country is hosting Visit Laos Year 2024, which coincides with the Asean Tourism Forum and Asean Summit taking place in Vientiane.
The government’s goal is for at least 2.5 million people to visit Laos over the course of 2023, and at least 2.7 million next year.
The government’s goal is for at least 2.7 million people to visit Laos in 2024
These figures are a significant increase on those for 2022, when almost 1.3 million tourist arrivals were recorded. Most foreign tourists came from Thailand, Vietnam, China, South Korea and the United States, according to the Ministry of Information, Culture and Tourism.
Cre: Vientiane Times
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